THE NORMAL DAY ALBUM

Every image.
A part of the story.

From the forest to the roastery, from a shared conversation to a personal serving. Explore the places, people and details behind Normal Day.

50 IMAGES · ORIGIN, CRAFT & BRAND EXPRESSION

01 / FIELD NOTES

The people. The place.

Good coffee begins with a conversation. A walk, a shared table, a moment of listening — this is where our story takes root.

A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin
A moment from our visit to origin

02 / AT ORIGIN

A landscape in every cup.

Under the canopy and close to the ground, there is a story worth paying attention to.

Care begins with the grower
Care begins with the grower
Two people seated beside a scale, examining and selecting harvested coffee cherries
Two people seated beside a scale, examining and selecting harvested coffee cherries
Ripe coffee cherries gathered in a woven basket
Ripe coffee cherries gathered in a woven basket
Coffee bushes growing beneath a canopy of mature shade trees
Coffee bushes growing beneath a canopy of mature shade trees
Dense forest understorey, uncleared, with vine-covered trunks and living ground cover
Dense forest understorey, uncleared, with vine-covered trunks and living ground cover
A coffee branch carrying ripe red and unripe green cherries together
A coffee branch carrying ripe red and unripe green cherries together

03 / THE MAKING

Care, made tangible.

We roast. We taste. We return to the details. An idea becomes something you can hold, smell and savour.

At the roastery — developing character
At the roastery — developing character
The final expression, in the cup
The final expression, in the cup
Fresh espresso pouring into a cup ready for service
Fresh espresso pouring into a cup ready for service
The lab laid out: the Probat Probatino, the cupping table, and house bags on the shelf
The lab laid out: the Probat Probatino, the cupping table, and house bags on the shelf
Normal Day bags on the lab counter beside the espresso machine, a cappuccino, and the group head in close-up
Normal Day bags on the lab counter beside the espresso machine, a cappuccino, and the group head in close-up

04 / BRAND EXPRESSION

A familiar taste. A distinct identity.

From the pack to the place it is served, every detail is an opportunity to express who you are.

Actual Izzy’s × Normal Day coffee packaging
Actual Izzy’s × Normal Day coffee packaging
Actual Bloom × Normal Day coffee packaging
Actual Bloom × Normal Day coffee packaging
In the setting / Coffee meets its surroundings
In the setting / Coffee meets its surroundings
The product / Normal Day coffee
The product / Normal Day coffee
On the shelf / A place in everyday life
On the shelf / A place in everyday life
The collection / Coffee, ready to serve
The collection / Coffee, ready to serve
Reverse of Izzy’s coffee pack showing taste notes and origin information
Reverse of Izzy’s coffee pack showing taste notes and origin information
Partner coffee pack with Normal Day co-branding
Partner coffee pack with Normal Day co-branding

05 / BEVERAGE AS MEDIA

A little more personal.

A name, a message, a moment of recognition. Sometimes the smallest detail is the one people remember.

EVEBOT coffee printer film preview
EVEBOT coffee printer film preview · Reference imagery: EVEBOT ↗
EVEBOT PrintPen application example on an edible surface
EVEBOT PrintPen application example on an edible surface · Reference imagery: EVEBOT Europe ↗
EVEBOT EB-FC1 machine, supplier product photograph
EVEBOT EB-FC1 machine, supplier product photograph · Reference imagery: EVEBOT Europe ↗
EVEBOT Smart Food Printer machine, supplier product photograph
EVEBOT Smart Food Printer machine, supplier product photograph · Reference imagery: EVEBOT Europe ↗
EVEBOT PrintPen machine, supplier product photograph
EVEBOT PrintPen machine, supplier product photograph · Reference imagery: EVEBOT Europe ↗
EVEBOT supplier example of portrait artwork printed on a beverage
EVEBOT supplier example of portrait artwork printed on a beverage · Reference imagery: EVEBOT Europe ↗

Rooted in real moments.
Made for your brand.

Let’s create your next chapter ↗